The Winning Way: Learning from Sports Managers The answer to questions like, “What makes a sports champion?” and “Why do only some teams keep winning while others win only for a while and then lose?” are stored between the 226 pages of The Winning Way. It is a self-help book that gives the key elements that make a winning team. Answering key questions on management and strategy, Harsha Bhogle, a veteran sports commentator and Anita Bhogle, an advertising and communications consultant, explore the topic in detail. They highlight some important points to remember, making them easier to interpret and understand by comparing them to certain aspects of cricket. Questions like, “What do sporting champions do?”, “What makes winning teams?”, “Who is a good leader?” are answered by the two IIM alumni in ways that will benefit managers. The reader is encouraged to combine their abilities with the right attitude and the passion to excel, so they can achieve the best out of who they are and what they do. This book is a contemporary, refreshing approach to leadership. It aims to change the way people look at the goals in their lives and sets out ways to achieve them. About the Authors: Harsha Bhogle, Anita Bhogle After graduating from IIM Mumbai, Harsha Bhogle worked in advertising and sports management before finding his niche in the broadcasting world. For the past twelve years, he has presented cricket on ESPN and Star Sports. Anita Bhogle has two post-graduate degrees from IIM Mumbai and IIM Ahmedabad. She has spent the past 10 years running a communication consultancy and qualitative research agency, and scripting and producing three TV ad commercials.